Apple's iPad still dominates tablet Web traffic, despite more budget-friendly options
Tablet Web traffic is on the
rise, which isn't at all surprising given the variety of budget-friendly
options we now have. But despite that ever-growing list of choices,
Apple's iPad still dominates page views like it's the only slate in
existence.
Analytics company Chitika
found in its Dec. 2012 tablet market update that if it's not an iPad,
it may as well be dead. According to the company's stats, for every 100
iPad page views, other tablets achieve just 14.75 views in total. That
means that 87 percent of tablet Web traffic in North America can be
chalked up to iOS.
The iPad's big (that's a slight
overstatement) runner up is currently Amazon's Android-based Kindle. But
that's not really saying much at all, as we're only dealing with 4.88
page views for every 100 on Apple's iPad. It's almost painful just to
read, isn't it? Still, a 4.25 percent share of overall tablet Web
traffic isn't the worst for Kindle. It's just not exactly brag worthy.
Samsung's Galaxy is in there somewhere,
too, with just 3.04 page views for every 100 on the iPad; Google's Nexus
comes in just after that at 1.22 views. As for the Nook and Playbook?
Does it really even matter at this point? (They both come in under
one).
But, all good things must come to an end, right? Just how long can Apple continue riding this iPad Web traffic high? As Venture Beat points out, these numbers could certainly shift after post-holiday stats are in.
So, which category do you fall in? Are you
contributing to the iPad's insane Web traffic, or are you still in the
minority with an Android-based tablet?
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